Browsing by Author "Kang, Juhyun"

Now showing 1 - 5 of 5
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    Airbnb vs hotel? Customer selection behaviors in upward and downward COVID-19 trends
    Nicolau, Juan Luis; Sharma, Abhinav; Shin, Hakseung; Kang, Juhyun (Emerald, 2023-04-04)
    Purpose: To provide a dynamic view on accommodation choice behaviors during the pandemic, this study aims to examine the impact of recent trends on prospective travelers’ preferences for hotels and Airbnb. Design/methodology/approach: The paper adopts a mixed methods approach that incorporates three independent studies (experimental analysis, online search pattern analysis and an econometric event study) to understand customer decision-making behaviors. Findings: The findings indicate that travelers prefer Airbnb entire flats/apartments to hotels when the pandemic is trending upward. This result externally validates travelers’ preference toward Airbnb during periods of high risk. Interestingly, when the trends go downward, however, the same behavioral pattern was not identified. Research limitations/implications: This study provides important empirical insights into how the evolution of health crises influence customer decision-making for hotels and Airbnb. Future research needs to consider the role of socio-demographic factors in accommodation selection behaviors and examine how travelers react to cleanliness levels between Airbnb and hotels. Originality/value: As one of initial studies that empirically examine Airbnb customers’ decision-making behaviors in the context of the COVID-19 pandemic’s trends, this study provides a dynamic view on how the evolution of the pandemic influences accommodation choice behaviors.
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    The Impact of COVID-19 Vaccine Passport on Air Travelers' Booking Decision and Companies' Financial Value
    Shin, Hakseung; Kang, Juhyun; Sharma, Abhinav; Nicolau, Juan Luis (SAGE, 2021-11-15)
    The ongoing debate about vaccine passport policies for dealing with COVID-19 has necessitated analyzing its effectiveness in the airline and tourism industry. This study was purposed to analyze how vaccine passports are evaluated by multiple stakeholders, such as airline investors and passengers for leisure/vacation purposes. The findings of the first study show that the implementation of vaccine passports is positively evaluated by airline investors. The results of the second study highlight the role of vaccine passports in reducing perceived health risks, which is integral to leisure travelers’ decision making. This study offers a theoretical lens to understand the value of vaccine passports and provides guidance for airline companies and tourism marketers in deciding whether to implement a vaccine passport policy.
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    The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic
    Shin, Hakseung; Sharma, Abhinav; Nicolau, Juan Luis; Kang, Juhyun (Elsevier, 2021-08-01)
    During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived by multiple stakeholders is unknown. Drawing on the concept of strategic philanthropy, this study examines the impact of hotel CSR activities during the pandemic, such as providing accommodations to healthcare workers, on hotel firms' market value and prospective hotel customers’ booking behavior. Adopting mixed-methods approach, this study finds negative impacts of hotel CSR for strategic philanthropy on firm market value and customer booking behavior. The study result indicates that the value of hotel CSR depends on the nature and environmental contexts of CSR. Specific theoretical and practical implications are provided.
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    Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors
    Shin, Hakseung; Nicolau, Juan Luis; Kang, Juhyun; Sharma, Abhinav; Lee, Hoon (Elsevier, 2022-02-01)
    The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to attract travelers. Using three theoretical frameworks, such as tourist trust (political, destination, and interactional trust), travel constraint (intrapersonal, interpersonal, and “social distancing” structural constraint), and extended theory of planned behavior (travel attitude, perceived behavioral control, subjective norm, perceived health risk, past travel experience), we develop a comprehensive framework to explain the impact of travel promoting, restricting, and attitudinal factors on travel decision during and after the pandemic. Data was obtained through an extensive survey conducted on 1451 Korean travelers and was analyzed using probabilistic choice models and count models. The results show the specific factors that determine travel decisions during the pandemic (whether to travel and frequency) and travel intention after the pandemic. This study provides important theoretical and practical insights into how to develop successful COVID-19 recovery strategies in the tourism industry.
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    Travel fear and immunity certificates: a two-stakeholder perspective
    Shin, Hakseung; Kang, Juhyun; Sharma, Abhinav; Nicolau, Juan Luis (Routledge, 2022-06-07)
    There is an urgent need in the travel industry to devise strategies that will help navigate the current pandemic as well as provide guidance on how to prepare for the next pandemic. Given health and wellbeing are regarded as important aspects of sustainable development, doing so would build long-term resilience in the travel and tourism industry. This study analyzes the relationships among travel fear, protection motivation, and destination visit intentions in the pandemic context. While previous studies have proposed psychological factors as antecedents of travel fear, this study contributes theoretically to the literature by proposing a conceptual model that allows us to test the way the policy of immunity certificates—which is a non-psychological factor of a risk-reduction strategy—influences travel fear and subsequent decision-making behaviors, where the construct “protection motivation” mediates the travel decision-making process. By adopting customer and investor stakeholder perspectives, this study shows that immunity certificates are effective not only in enhancing travel intentions but also in enhancing the market value of tourism companies. Given that the efficacy of policies is better assessed by multi-stakeholders, the methodological approach taken in the current study can help to better understand the value of COVID-19 measures and immunity certificate policies.