Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors


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The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to attract travelers. Using three theoretical frameworks, such as tourist trust (political, destination, and interactional trust), travel constraint (intrapersonal, interpersonal, and “social distancing” structural constraint), and extended theory of planned behavior (travel attitude, perceived behavioral control, subjective norm, perceived health risk, past travel experience), we develop a comprehensive framework to explain the impact of travel promoting, restricting, and attitudinal factors on travel decision during and after the pandemic. Data was obtained through an extensive survey conducted on 1451 Korean travelers and was analyzed using probabilistic choice models and count models. The results show the specific factors that determine travel decisions during the pandemic (whether to travel and frequency) and travel intention after the pandemic. This study provides important theoretical and practical insights into how to develop successful COVID-19 recovery strategies in the tourism industry.



Social Sciences, Life Sciences & Biomedicine, Environmental Studies, Hospitality, Leisure, Sport & Tourism, Management, Environmental Sciences & Ecology, Social Sciences - Other Topics, Business & Economics, COVID-19 and tourism, Travel promoting, restricting factors, Traveler trust, Travel constraint, Extended theory of planned behavior, Travel decision, PLANNED BEHAVIOR, REVISIT INTENTION, DESTINATION IMAGE, SCALE DEVELOPMENT, POLITICAL TRUST, EXTENDED MODEL, PUBLIC TRUST, RISK, SATISFACTION, SELF, COVID-19, Sport, Leisure & Tourism, 1504 Commercial Services, 1505 Marketing, 1506 Tourism