Browsing by Author "Strub, Maurini"
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- Boiling Down Qualitative Data to Build Personas that Inform Spaces, Services, and TechnologiesHall, Monena; Strub, Maurini (ACRL, 2017)Personas are archetypes of user needs, wants, goals, and desires that allow for empathetic design of virtual and physical spaces and services. Commonly created using assumption-based methods, this recipe focuses on in-person interview analysis