Boiling Down Qualitative Data to Build Personas that Inform Spaces, Services, and Technologies

Abstract

Personas are archetypes of user needs, wants, goals, and desires that allow for empathetic design of virtual and physical spaces and services. Commonly created using assumption-based methods, this recipe focuses on in-person interview analysis

Description
Section 1
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Citation
Hall, Monena, and Maurini Strub. "Boiling Down Qualitative Data to Build Personas that Inform Spaces, Services, and Technologies," in The Library Assessment Cookbook. Aaron W. Dobbs, ed. Chicago, IL: ACRL, 2017 (7-8).