Browsing by Author "Yang, Ho-Wen"
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- How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]Chen, Chiang-Ming; Yang, Ho-Wen; Li, Eldon Y.; Liu, Chia-Chang (Virginia Tech, 2015-08)This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel pricing has a quadratic effect on guest satisfaction.