Browsing by Author "Yost, Elizabeth"

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    The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
    Murphy, Kevin S.; Semrad, Kelly J.; Yost, Elizabeth (Virginia Tech, 2013)
    This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales.