The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
TR Number
Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales.
Description
Keywords
hotel, revenue management, sales, discounting, in-house restaurants, bounded rationality