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Hospitality Trade Journal and Magazine Articles (Feiertag Collection)
Millennials currently spend more than $200 billion annually on travel; they plan to increase frequency and spending
Inspired by destinations and authentic experiences
44 percent of millennials prefer rentals to hotels
Airbnb understands the millennial’s mindset
Nearly half are making less money than their parents did
One in three still living with parents
Nusair, Khaldoon; Jin Yoon, Hae; Naipaul, Sandra; Parsa, Haragopal "HG" (Emerald Group Publishing Limited, 2010)
The purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions and their willingness to spread the word of mouth about the discount savings across different types of services.