Virtual Events Need a Better Business Model

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2020-10-16
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Abstract

There is still a long way to go to achieve success by holding virtual events. However, here are suggestions from the author in order to be a profitable and successful virtual event. First, be clear that your event is a conference or a tradeshow; that changes your strategy. Second, Consider a subscription model for ticketed events. (Use bundling) Third, build a community for regular events to reduce repeated labor. Fourth, prepare rewards to live attendence to get more attendee engagements. Lastly, offer better on-demand content and one-to-one meetings and networking.

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Keywords
virtual meeting, Virtual event, conference, tradeshow
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