Rollpave pavement, as a rollable prefabricated asphalt pavement technology, can effectively reduce the overall road closure time required for pavement construction and maintenance. Sensors can be integrated into Rollpave pavement, thereby avoiding sensor damage that may otherwise result from high temperatures and compactive forces during the rolling process, as well as pavement structural damage resulting from cutting and drilling. However, the embedment of sensors into Rollpave pavement still presents certain challenges, namely poor interfacial synergy between the embedded sensor and the asphalt mixture. To solve this problem, three-point bending tests and dynamic response FEM simulations were used to optimize the embedded sensor’s packaging. The influence of sensor embedment on Rollpave pavement under different working conditions was analyzed. Results of these analyses show that low temperature and the epoxy resin negatively affect the bending performance of specimens, and that packaging with cylindrical shape, flat design, and consisting of a material with modulus similar to that of the asphalt mixture should be preferred. This study is conducive to improve the intellectual level and service life of road infrastructure.