Transaction and Information Pain Points in African Indigenous Vegetable Value Chains in Western Kenya: A Gender-Responsive AIV Value Chain and Market Analysis Report
Agnew, Jessica L.
Hall, Ralph P.
Sumner, Daniel M.
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The use cases for blockchain technology (BCT) have taken off since its initial development for the cryptocurrency Bitcoin. In agricultural value chains, BCT has been developed for agri-food products from source to retail outlets, increasing transparency between value chain actors, and creating secure transaction platforms. However, BCT is not a magic bullet for addressing all value chain inefficiencies and challenges. This study, Exploring the Use of Blockchain Technology to Improve Food Security Through African Indigenous Vegetables in Western Kenya, aims to investigate the types of challenges within the value chain for African indigenous vegetables (AIVs) that BCT is appropriate to address. It also aims to investigate if deploying a BCT-based digital platform in AIV value chains will lead to improved food security for all value chain actors. This gender-responsive participatory value chain analysis (PVCA) investigates the transactional, informational, and other types of pain points within AIV value chains to identify where BCT is needed. AIVs are known as ‘female’ crops, as women are primarily responsible for their production, marketing, and preparation. This PVCA also investigates gender disparities in the value chain with the view to understanding how a BCT-based digital platform might help to secure the place of women in the value chain as it is upgraded. According to the findings of the PVCA, the main pain points that need to be addressed in order to improve income-earning opportunities and availability of and demand for AIVs are the lack of coordination throughout the value chain, assurance of vegetable safety for consumers, improved transmission of information through the value chain, standardization of grading and pricing, improving the market power of women, and technical assistance for producers in pest and disease management and production practices to improve yield. BCT cannot address all of these pain points. However, it is well suited for improving vertical coordination between actors by organizing and standardizing transactions and making information on the AIVs accessible at all stages of the value chain. It will also provide women a safe and secure platform for transacting that will protect the revenues earned from their respective activities. This study also finds that while smartphone ownership is low, value chain actors are willing to pay for a smartphone as well as a monthly subscription fee to use a digital platform if it will address their key pain points. This study will continue to investigate key knowledge gaps such as how technology use might more effectively engage youth in AIV value chains, how information on the blockchain can be certified, and how to scale up the use of a BCT-based digital platform. However, this PVCA demonstrates there is potential for BCT to offer important solutions to address transactional and informational inefficiencies along AIV value chains.