Virginia Tech
    • Log in
    View Item 
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Doctoral Dissertations
    • View Item
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Doctoral Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Priming consequences of Homophone Confusion

    Thumbnail
    View/Open
    Davis_DF_D_2013.pdf (2.348Mb)
    Downloads: 1809
    Date
    2013-04-27
    Author
    Davis, Derick Francis
    Metadata
    Show full item record
    Abstract
    I investigate how reading a homophone (e.g. "bye")"a word that sounds the same as another but has different spelling and meaning"can prime judgments and behaviors related to the complementary homophone (e.g. "buy"). Initial reading processes use word sound, not word spelling, to activate word meaning stored in memory. I theorize homophone priming occurs when consumers encounter and process homophones and a secondary, relatively controlled process fails to suppress meanings associated with the incorrect homophone. Additionally, this effect is more likely to occur when consumers experience cognitive load, which reduces ability to suppress the alternate homophone meanings. In this dissertation I document homophone behavioral and perceptual priming, investigate the process underlying the effects, and contribute to the priming literature in general. More specifically, this dissertation contributes to the understanding of the role of phonology (word sound) in behavioral and perceptual priming in general and in consumer contexts.
    URI
    http://hdl.handle.net/10919/19366
    Collections
    • Doctoral Dissertations [14874]

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us
     

     

    VTechWorks

    AboutPoliciesHelp

    Browse

    All of VTechWorksCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Log inRegister

    Statistics

    View Usage Statistics

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us