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dc.contributor.authorTaylor, Marcia Hillaryen_US
dc.date.accessioned2014-03-14T20:18:53Z
dc.date.available2014-03-14T20:18:53Z
dc.date.issued2002-07-26en_US
dc.identifier.otheretd-11222002-105000en_US
dc.identifier.urihttp://hdl.handle.net/10919/29711
dc.description.abstractThe purpose of this study was to understand the types of competitive methods used by independent hotels in their bid to obtain and sustain competitive advantage. The concept of the co-alignment principle, as it relates to the choice of competitive methods and their implementation, was the focus of the research. The study investigated the co-alignment between the elements of the co-alignment principle; strategy choice, firm structure and firm performance. Five hotels in Jamaica and two propositions were used to test the model. The theoretical discussions were based upon the resource-based view literature. The empirical section of the study consisted of in-depth case studies, direct observations, guests' surveys and secondary data of independently owned and operated hotels in Jamaica. Interviews were conducted with general managers (or acting general managers) and other managers at each hotel. The study revealed the importance of co-alignment in hotels and the results indicated that performance was best when there was co-alignment. The results also indicated that the competitive methods cited by managers, as providing the greatest value to the hotels, were not always in line with what guests saw as important to them. Six conclusions were reached, which revealed the actions of managers of independent hotels. Unlike past research that focused on only one element of the co-alignment principle, this study focused on three elements; strategy choice, firm structure, and firm performance. The fourth element, environmental forces, was held constant in this study.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartDissertationA3.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectCo-Alignmenten_US
dc.subjectCompetitive Mehtodsen_US
dc.subjectHotelsen_US
dc.titleA Test of the Co-Alignment Principle in Independent Hotels: A Case Studyen_US
dc.typeDissertationen_US
dc.contributor.departmentHospitality and Tourism Managementen_US
dc.description.degreePh. D.en_US
thesis.degree.namePh. D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineHospitality and Tourism Managementen_US
dc.contributor.committeechairOlsen, Michael D.en_US
dc.contributor.committeememberWest, Josephen_US
dc.contributor.committeememberMurrmann, Suzanne K.en_US
dc.contributor.committeememberTse, Eliza C.en_US
dc.contributor.committeememberChon, Kye-Sungen_US
dc.contributor.committeememberZhao, Jinlinen_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-11222002-105000/en_US
dc.date.sdate2002-11-22en_US
dc.date.rdate2003-12-17
dc.date.adate2002-12-17en_US


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