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Doctoral Dissertations
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Doctoral Dissertations
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A study of situational variables in an organizational marketing scenario
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LD5655.V856_1993.C625.pdf (8.576Mb)
Downloads: 847
Date
1993-01-01
Author
Clark, J. Dana.
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Abstract
This study examined whether situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario.
URI
http://hdl.handle.net/10919/37891
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Doctoral Dissertations
[14904]
Theses and Dissertations, Hospitality and Tourism Management (HTM)
[158]
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