The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance :the case of tourism destinations in Africa
Brown, Desmond Omotayo
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NOTE: Pages 133-134 are missing and there are 2 copies of page 31. see document This is an exploratory study that empirically examines the relationships between United States' tourism channel firms' power, African country destination's political risk events and touristic attributes and their effects on firm performance. Tourism channel firm performance is conceptualized as having five dimensions: the number of trips generated, repeat business, package tour sales, profits and new destinations. The link between these dependent variables and their relationship to channel power, destination attractiveness and political risk is the principal focus of this study. Data for the study were collected using a structured questionnaire mailed to the population of tour operator, travel agents and other destination marketing organizations, airline and hotel companies who are members of the Africa Travel Association (N=450) between December 1995 and February, 1996. One hundred and twenty nine respondents completed the survey, yielding a response rate of 28.6%. Nonrespondents were also profiled to ensure respondent representativeness.
- Doctoral Dissertations