This study investigates the complex relationship between women and nature and the subsequent marketplace behaviors that were manifested as a result of this relationship. The relationship between women and nature was described with four dimensions: intellectual, emotional, physical, and spiritual. This research then examines how the women's marketplace activities reflected this powerful relationship. In particular, the women did without, used less of, reused, and bought second-hand certain goods.

An interpretation based on de Certeau's work on cultural resistance is presented to explain the women's marketplace activities. In particular, Poster (1992)'s interpretation of de Certeau's theories of consumption and resistance is offered as a theoretical framework to explain the women's activities in terms of consumer resistance.