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dc.contributor.authorGoins, Lester Keithen_US
dc.date.accessioned2014-03-14T21:13:49Z
dc.date.available2014-03-14T21:13:49Z
dc.date.issued1994-04-05en_US
dc.identifier.otheretd-06062008-164742en_US
dc.identifier.urihttp://hdl.handle.net/10919/38295
dc.description.abstract

With serious skill shortages in the field of marketing expected during this time period, the increase in marketing opportunities will reinforce the importance of marketing education (U. S. Department of Labor, 1989). "Marketing education programs must be structured to match the diversity of marketing dealing with the principles, concepts, attitudes, and skills necessary to prepare students to work in retail, service, and other business environments." (National Marketing Education Curriculum Framework, 1987, p. 7).

The attitudes counselors have toward marketing education can have a major impact on course enrollment and students' planning of schedules including a combination of both academic and vocational courses (Washburn & McEwen, 1989). To date no evidence was found in the literature that shows what high school counselors think about the overall marketing education program.

The purpose of this study was to determine selected Virginia's secondary school counselors' perceptions towards Virginia's Marketing Education program. A mail survey was developed and distributed to 186 schools offering a Marketing Education program in Virginia. When completing Section 1 of the survey instrument, participants supplied infonnation concerning selected demographic variables. Data obtained from Section 1 were used to determine if differences existed between these selected demographic variables and Virginia's secondary school counselors' attitudes toward Virginia's Marketing Education program. When completing Section 2, participants used a 5-item Likert-type scale to indicate their attitudes toward Virginia's Marketing Education program. When completing Section 3--Virginia's secondary school counselors' knowledge of Virginia's Marketing Education program--participants selected true, false, or don't know to indicate their knowledge of Virginia's Marketing Education program.

Two hundred and eighty-five counselors in 62% of the schools offering a Marketing Education program in Virginia participated in the study. Research question 1 found that most of the counselors responding have a positive attitude toward Virginia's Marketing Education programs. Research question 2, seeking information on what secondary school counselors know about Marketing Education found that even though their attitudes may be positive, they are not knowledgeable about the Marketing Education program. Research question 3 concerning selected demographic variables in relation to counselors' attitudes toward and knowledge of Marketing Education found that very small differences exist between the selected demographic variables and Virginia's secondary school counselors' attitudes toward and knowledge of Virginia's Marketing Education program.

Conclusions and discussion, considerations for the study, recommendations, and suggestions for future research were described.

en_US
dc.format.mediumBTDen_US
dc.publisherVirginia Techen_US
dc.relation.haspartLD5655.V856_1994.G656.pdfen_US
dc.subjectCounseling in vocational educationen_US
dc.subject.lccLD5655.V856 1994.G656en_US
dc.titleSelected secondary school counselors' perceptions of Virginia's marketing education programsen_US
dc.typeDissertationen_US
dc.contributor.departmentVocational and Technical Educationen_US
thesis.degree.nameDoctor of Educationen_US
thesis.degree.leveldoctoralen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
dc.contributor.committeechairHeath-Camp, Betty A.en_US
dc.contributor.committeememberAsche, F. Marionen_US
dc.contributor.committeememberHillison, John H.en_US
dc.contributor.committeememberMcDaniels, Carl O.en_US
dc.contributor.committeememberSirgy, M. Josephen_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-06062008-164742/en_US
dc.date.sdate2008-06-06en_US
dc.date.rdate2008-06-06
dc.date.adate2008-06-06en_US


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