Clothing values and clothing buying practices of black and white middle income women
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Blacks scored higher on the economic and re1igous clothing values while Whites scored higher on conformity.
Significant differences between Black and White middle-income women in their clothing buying practices were found in: (1) the method used to acquire the majority of clothing; (2) the percentage of personal clothing items purchased in primary stores; and (3) buying pattern for a dress costing more than $50.00.
Significant differences between Black and White middle-income women who used the second-order market were found in: (1) length of time respondents had purchased used-clothing; (2) satisfaction with price when making used-clothing purchases; (3) shopping the Salvation Army, Goodwi11, and thrift stores; purchasing of (4) pants; and buying used-clothing to wear for (5) work and (6) school.
Middle-income women who used the primary market exclusively scored higher on the conformity clothing value than did those who used the second-order market.
Black consumers who used the second-order market held higher religious clothing values and lower conformity values than did the White women.
- Doctoral Dissertations