Promoting Patrick County Agriculture by Video: A Case Study

Abstract

The purpose of this project was to develop a tool to help raise literacy and awareness of the importance of agriculture and natural resources in Patrick County. With many of today’s younger generation being three or more generations removed from agriculture, there is an increase in need to reach out to everyone not directly tied to some type of agriculture enterprise. With the objective of raising awareness and the importance of agriculture to a Patrick county and the supporting industries as a primary economic driver, a promotional video/DVD was designed and developed explaining these linkages and importance of agriculture to this region of Virginia.