Future Navy Recruiting Strategies
Fricker, Ronald D. Jr.
Buttrey, Samuel E.
Alt, J. K.
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Based on information gathered from the United States armed services, the Royal Navy and the Australian Defence Force, best practices in corporate America, and the academic literature, this report provides forward leaning practices and actionable recommendations to Commander, Navy Recruiting Command (CNRC). The goal is to improve and best align Navy Recruiting practices for the Millennial and post-Millennial generations. To achieve this, we: (1) identified and evaluated past alternative recruiting efforts, (2) assessed the literature on trends in the Millennial and post-Millennial generations, and (3) synthesized this information to pose future Navy recruiting strategies. Ultimately, this report concludes that the military recruiting community must establish a program of research and experimentation in order to learn how to improve military recruiting.