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dc.contributor.authorWan, Yang
dc.contributor.authorLu, Zhang
dc.contributor.authorAnna, S. Mattila
dc.date.accessioned2017-09-09T18:11:46Z
dc.date.available2017-09-09T18:11:46Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10919/78853
dc.description.abstractAs an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant literature. Building on the status consumption theories, we examine the joint effects of price promotions and need for status (NFS) on consumers’ attitudes toward the hotel as well as their intentions to return.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectluxury hotelen_US
dc.subjectprice promotionsen_US
dc.subjectstatus consumptionen_US
dc.subjectneed for statusen_US
dc.subjecthotel salesen_US
dc.titleLuxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary]en_US
dc.typeSummaryen_US
dc.description.notes82-92.en_US
dc.title.serialCornell Hospitality Quarterlyen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International