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dc.contributor.authorKuo, H. C.
dc.contributor.authorKuo, H. C.
dc.contributor.authorNakhata, C.
dc.contributor.authorNakhata, C.
dc.date.accessioned2017-09-09T19:31:13Z
dc.date.available2017-09-09T19:31:13Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10919/78855
dc.description.abstractPrevious research indicates the aversive effect of low consumer ratings on consumers’ purchasing decisions. This paper aims to apply decision justifiability theory to investigate how price promotions – price discount and price bundling – can reduce this effect.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectPrice promotionsen_US
dc.subjectConsumer ratingsen_US
dc.subjectDecision justifiabilityen_US
dc.subjectOnline purchase decisionsen_US
dc.subjectTime-to-purchaseen_US
dc.titlePrice promotions and products with low consumer ratings [Summary]en_US
dc.typeSummaryen_US
dc.description.notes517-527.en_US
dc.title.serialJournal of Consumer Marketingen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International