VTechWorks staff will be away for the Thanksgiving holiday beginning at noon on Wednesday, November 22, through Friday, November 24, and will not be replying to requests during this time. Thank you for your patience, and happy holidays!

Show simple item record

dc.contributor.authorMurphy, K.
dc.contributor.authorSemrad, K.
dc.contributor.authorYost, E.
dc.date.accessioned2017-09-17T21:19:36Z
dc.date.available2017-09-17T21:19:36Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/10919/78915
dc.description.abstractThis study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales.en_US
dc.language.isoen_USen_US
dc.publisherTaylor & Francis Ltden_US
dc.subjecthotelen_US
dc.subjectrevenue managementen_US
dc.subjectsalesen_US
dc.subjectdiscountingen_US
dc.subjectin-house restaurantsen_US
dc.subjectbounded rationalityen_US
dc.titleThe Impact of Discounting Room Rates on In-house restaurant salesen_US
dc.typeArticleen_US
dc.description.notes50-65.en_US
dc.title.serialInternational Journal of Hospitality & Tourism Administrationen_US
dc.identifier.doihttp://dx.doi.org.ezproxy.lib.vt.edu/10.1080/15256480.2013.753805
dc.identifier.volume(1)en_US
dc.identifier.issue14en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record