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dc.contributor.authorMurphy, K.
dc.contributor.authorSemrad, K.
dc.contributor.authorYost, E.
dc.date.accessioned2017-09-17T21:19:36Z
dc.date.available2017-09-17T21:19:36Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/10919/78915
dc.description.abstractThis study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales.en_US
dc.language.isoen_USen_US
dc.publisherTaylor & Francis Ltden_US
dc.subjecthotelen_US
dc.subjectrevenue managementen_US
dc.subjectsalesen_US
dc.subjectdiscountingen_US
dc.subjectin-house restaurantsen_US
dc.subjectbounded rationalityen_US
dc.titleThe Impact of Discounting Room Rates on In-house restaurant salesen_US
dc.typeArticleen_US
dc.description.notes50-65.en_US
dc.title.serialInternational Journal of Hospitality & Tourism Administrationen_US
dc.identifier.doihttp://dx.doi.org.ezproxy.lib.vt.edu/10.1080/15256480.2013.753805
dc.identifier.volume(1)en_US
dc.identifier.issue14en_US


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