The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
| dc.contributor.author | Murphy, Kevin S. | en |
| dc.contributor.author | Semrad, Kelly J. | en |
| dc.contributor.author | Yost, Elizabeth | en |
| dc.date.accessioned | 2017-09-17T21:19:36Z | en |
| dc.date.available | 2017-09-17T21:19:36Z | en |
| dc.date.issued | 2013 | en |
| dc.description.abstract | This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales. | en |
| dc.description.notes | 50-65. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/78915 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | hotel | en |
| dc.subject | revenue management | en |
| dc.subject | sales | en |
| dc.subject | discounting | en |
| dc.subject | in-house restaurants | en |
| dc.subject | bounded rationality | en |
| dc.title | The Impact of Discounting Room Rates on In-house restaurant sales [Summary] | en |
| dc.title.serial | International Journal of Hospitality & Tourism Administration | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |