Web Reviews Influence on Expectations and Purchasing Intentions of Hotel Potential Customers [Summary]
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TR Number
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.
Description
Keywords
Electronic word-of-mouth (eWOM), Hotel reviews, Purchase intentions, Expectations