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dc.contributor.authorKu, Edward C.en
dc.date.accessioned2017-09-24T03:06:51Zen
dc.date.available2017-09-24T03:06:51Zen
dc.date.issued2014en
dc.identifier.urihttp://hdl.handle.net/10919/79389en
dc.description.abstractThe research objectives of the study investigated how the service advantage, competencies of sales and marketing influenced marketing team performance via joint decision-making. Collaborating with partners will increase the relationship boundaries, joint decision-making is an important mediating factor among competencies and performance, and the director of sales and marketing has the responsibility to develop consistent processes; furthermore, a hotel needs to be innovative to be the leading performer, competency is essential for making strategic decisions such as mutual cost management and efficiency improvement problems in the collaborating relationship; the director of sales and marketing must keep abreast of the hotel’s production and technological developments.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectMarketing competenciesen
dc.subjectCollaborating partnersen
dc.subjectJoint decision makingen
dc.titlePutting forth marketing competencies strength with collaborating partners in the hotel industry [Summary]en
dc.typeSummaryen
dc.description.notes679-697.en
dc.title.serialService Businessen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International