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dc.contributor.authorKu, Edward C.en
dc.description.abstractThe research objectives of the study investigated how the service advantage, competencies of sales and marketing influenced marketing team performance via joint decision-making. Collaborating with partners will increase the relationship boundaries, joint decision-making is an important mediating factor among competencies and performance, and the director of sales and marketing has the responsibility to develop consistent processes; furthermore, a hotel needs to be innovative to be the leading performer, competency is essential for making strategic decisions such as mutual cost management and efficiency improvement problems in the collaborating relationship; the director of sales and marketing must keep abreast of the hotel’s production and technological developments.en
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.subjectMarketing competenciesen
dc.subjectCollaborating partnersen
dc.subjectJoint decision makingen
dc.titlePutting forth marketing competencies strength with collaborating partners in the hotel industry [Summary]en
dc.title.serialService Businessen

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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International