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    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection)
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    • Feiertag Hospitality Academy-to-Industry Research
    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection)
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    Future issues in sales, marketing, and revenue management in Greater China: what keeps you up at night?

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    Future issues in sales marketing and revenue management in Greater China what keeps you up at night.pdf (420.7Kb)
    Downloads: 20
    Date
    2011
    Author
    Jones, D. L.
    Lee, A.
    Chon, K.
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    Abstract
    Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.
    URI
    http://hdl.handle.net/10919/79555
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    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection) [142]

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