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    •   VTechWorks Home
    • Pamplin College of Business
    • Feiertag Hospitality Academy-to-Industry Research
    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection)
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    Selling Myths Revealed

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    Selling Myths Revealed.pdf (480.9Kb)
    Downloads: 191
    Date
    2017
    Author
    Hopkins, Tom
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    Abstract
    The true measure of the success of any business is the bottom line—sales minus cost of sales. That’s about as bare-bones as you can get when looking at it. Managing the cost of sales is an analytical process. It’s pretty much black and white. Managing sales, however, is a different matter.
    URI
    http://hdl.handle.net/10919/79974
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    • Hospitality Trade Journal and Magazine Articles (Feiertag Collection) [607]

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