Fundamentals of Business, Second Edition
Skripak, Stephen J.
Walz, Anita R.
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Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/business-interest. ISBN 978-0-9979201-7-8 (print-color) Available on Amazon ISBN 978-1-949373-98-1 (print-black & white) Available on Amazon ISBN 978-1-949373-90-5 (ebook-PDF) ISBN 978-0-9979201-3-0 (eBook-Pressbooks) DOI: https://doi.org/10.21061/fundamentals-of-business (eBook-Pressbooks) DOI: https://doi.org/10.21061/fundamentals-of-business-vtechworks (PDF, epub, and other versions) Permanent handle: http://hdl.handle.net/10919/84848 (PDF, epub, and other versions) Instructors reviewing, selecting or adapting the text are encouraged to register their use with VT Publishing at in order to stay up to date regarding new volumes and editions, supplements, newly issued print versions, errata, and collaborative development or research opportunities. You may submit comments or report errors using this form. Additional suggestions or feedback may be submitted via email at: email@example.com Errors, omissions, and additions If you are an instructor seeking supplementary resources for teaching, please join the listserv for this book. and the resource sharing portal. This work is a project of the Pamplin College of Business and University Libraries at Virginia Tech. This work is published by VT Publishing. What’s new? This version of the book, the Second Edition, improves upon the 2016 edition. Improvements include: - Correction of errata identified in the 2016 compilation and many minor improvements. - Renumbering of chapters and added front matter. - Addition of new content: the PESTEL model in Chapter 2, Qualtrax case study in Chapter 7, and substantive revision of Chapter 16 Hospitality and Tourism. - Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only). - Addition of links to related external videos. - Addition of a low-resolution version. - Addition of accessibility features. Accessible PDFs: Figures now include alternative text (AltText) which enables access by users of screen reader software. - Broader format availability: PDF, epub, mobi, html, PressbooksXML, and OpenDocument (ODF) which is unformatted text editable with MSWord. - Addition of a feedback form for reporting errata - Addition of a faculty listserv and sharing portal. Features of the book. Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks version of this book also includes interactive self-quizzing. Editable files are available in HTML, Open Document, PressBooks XML, ePub, MOBI, and PDF. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. TABLE OF CONTENTS Chapter 1: Teamwork in Business Chapter 2: The Foundations of Business Chapter 3: Economics and Business Chapter 4: Ethics and Social Responsibility Chapter 5: Business in a Global Environment Chapter 6: Forms of Business Ownership Chapter 7: Entrepreneurship: Starting a Business Chapter 8: Management and Leadership Chapter 9: Structuring Organizations Chapter 10: Operations Management Chapter 11: Motivating Employees Chapter 12: Managing Human Resources Chapter 13: Union/Management Issues Chapter 14: Marketing: Providing Value to Customers Chapter 15: Pricing Strategy Chapter 16: Hospitality and Tourism Chapter 17: Accounting and Financial Information Chapter 18: Personal Finances How to cite this book: Skripak, Stephen J. (2018). Fundamentals of Business, 2nd Edition, Blacksburg, VA: VT Publishing. http://hdl.handle.net/10919/84848. Licensed with CC BY-NC-SA 4.0 https://creativecommons.org/licenses/by-nc-sa/4.0. Contributors: Anastasia Cortes, Gary Walton, Richard Parsons, Anita Walz Digital and Print Production: Corinne Guimont with Robert Browder Alternative Text and Accessibility: Stephanie Edwards and Christa Miller Selected graphics: Brian Craig Cover design: Trevor Finney Student Reviewers: Jonathan De Pena, Nina Lindsay, Sachi Soni Project Manager / Editor: Anita Walz About the Author About the Previous Author Fundamentals of Business, 2nd edition is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA 3.0) by a publisher who has requested that they and the original author not receive attribution. We wish to extend our gratitude to the original author for portions of her book which were remixed and adapted to form portions of Chapters 1-15 and 17-18 of Fundamentals of Business. If the publisher and author are both willing to allow us to provide attribution to the author while retaining use of the Creative Commons license and continuing to provide free public access, we will gladly and publicly thank the original author here. About Stephen Skripak Stephen J. Skripak is Professor of Practice in Management at Pamplin College of Business, Virginia Tech and former Associate Dean for Graduate Programs (2006-2014). He is a senior executive with 25 years of business leadership experience, including positions as General Manager and Chief Financial Officer with divisions of Fortune 500 companies. His background includes financial services, consumer packaged goods, apparel, and industrial companies, with emphasis in turnaround situations.
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