Greening the Cement Industry in Morocco: The Role of Multinational Corporations
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Corporate environmental responsibility is an emerging concept in developing countries, especially ones where environmental legislation regulating business activity is not enforced. In some instances, business actors voluntarily organize a collective action to institute the adoption of environmental best practices within a given industrial sector. This is the case of the cement industry in Morocco. This research aimed to determine why and how Moroccan cement companies chose to green their industrial processes and adopt environmental best practices. Using a process tracing methodology, this research showed how the adoption of environmental best practices was induced in the cement industry. By conducting in-depth interviews with actors involved in the cement environmental program, and analyzing relevant documentation on the global Cement Sustainability Initiative (CSI), this research identified how the pressure from financial institutions and global NGOs was instrumental in inducing change. The role of governmental institutions was relegated to facilitating and coordinating the activities of these companies. This research also explores the reach of norms and regulations beyond a given country's frontiers, so that they directly influence the organizational fields of other countries. In this research, European institutions were found to be directly influencing the environmental performance of the cement industry in Morocco through the trade relations that existed between organizations in both geographical areas.
- Doctoral Dissertations