Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management
Wang, Xuan Lorna
MetadataShow full item record
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers’ viewpoints.
Showing items related by title, author, creator and subject.
Kamwenda, G.J. (Washington, D.C.: Information Service of F.A.O., 2002)Environmental degradation resulting from extensive grazing and haphazard exploitation of rangeland forestry resources is a severe problem for the agropastoralists of Shinyanga, a northeastern region of the United Republic ...
Scholes, M. (Pretoria, South Africa: South African Institute of Forestry, 2002)This paper discusses the use of an ecosystems approach in the management of plantations and the concept of plantations in providing goods and services. Ecological indicators are compared for the CIFOR and South African ...
Managing Natural Resources Locally: An Overview of Innovations and Ten Initial Steps for Local Governments Queblatin, E.; Catacutan, Delia C.; Garrity, Dennis P. (Bukidnon, Philippines: International Centre for Research in Agroforestry, Southeast Asian Regional Research Programme: International Fund for Agricultural Development, 2001)This publication reports on the devolution and growth in community-based resource that is taking place in the Philippines. The authors suggest effective, innovative approaches for enabling local governments to manage resources.