Global Change Lecture Series: How Culture Shapes the Climate Change Debate

Andrew Hoffman, the Holcim Professor of Sustainable Enterprise for University of Michigan and author, visited Virginia Tech on Friday, March 22, as part of The Global Change Center at Virginia Tech’s Distinguished Lecture Series. In this lecture, Hoffman will discuss the sociology and psychology of why people reject climate change and how to address this issue. He offers suggestions for building trust and effectively communicating despite opposing viewpoints, arguing that culture is the barrier to acting on climate change.