The article reports on the learning preferences of Maine Potato Industry representatives. Using the Gregorc Mind Styles™ approach to examine learning styles, we categorized potato farmers, university/government employees, allied industry personnel, and others involved in the potato industry into four learning styles: Concrete Sequential, Concrete Random, Abstract Sequential, and Abstract Random. The plurality of potato farmers were Concrete Sequential, while the plurality of university/government employees and allied industry personnel were Abstract Random. The difference in learning styles of the deliverers and the recipients of the information can result in poor communication and a less than optimum learning environment. © by Extension Journal, Inc.