Eventbrite has been a booming event tech brand for years, but recently has experienced deep losses due to the pandemic, which has resulted in layoffs and cuts. Things are beginning to stabilize again for Eventbrite and this is due in part to their investment into virtual event technology and consumer adaptability. The events market is pushing for smaller local events which plays towards Eventbrite’s strengths. The secret for survival seems to be a balance between ingenuity and the ability to pivot on the one hand, and the ability to minimize cash burn.