Brand standards 'reset' by COVID-19 but won't fade

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Date
2020-11-12
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Journal ISSN
Volume Title
Publisher
Hotel News Now
Abstract

As brands continue to restructure in the wake of COVOID-19, their focus remains on the safety of their guests. Experts understand brand agreements will not solve the major issues that hoteliers are facing, but hope that they will be able to maintain the processes that are currently successful. As COVID-19 continues to be a threat to the globe and industry, brands will remain focused on what is most functional and appealing to guests.

Description
Keywords
COVID-19, Pandemic Response, Travel Industry, Hotel Industry, Brands
Citation