An Investigation into the Demand for Service Contracts

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dc.contributor.authorMoore, Evanen
dc.contributor.committeecochairEckel, Catherine C.en
dc.contributor.committeecochairLutz, Nancy A.en
dc.contributor.committeememberMurphy, Russell D.en
dc.contributor.committeememberSpanos, Arisen
dc.contributor.committeememberMcGuirk, Anya M.en
dc.contributor.departmentEconomicsen
dc.date.accessioned2014-03-14T20:18:29Zen
dc.date.adate2002-11-25en
dc.date.available2014-03-14T20:18:29Zen
dc.date.issued2002-08-13en
dc.date.rdate2003-11-25en
dc.date.sdate2002-11-13en
dc.description.abstractThis dissertation is an investigation into the determinants of demand for service contracts on new vehicles. In the first chapter, I characterize the consumer decision to buy a service contract with a discrete choice model. Hypotheses and conjectures are tested empirically using survey data from new vehicle buyers. The second chapter consists of the development and testing of an instrument for measuring attitudes toward uncertainty. This tool is useful in gauging aversion toward weak ambiguity. Finally, in the third chapter, I use additional survey and experimental data from new vehicle buyers to further differentiate between the factors that significantly affect the service contract purchase decision. A variety of uncertainty measures and their predictive powers are discussed. I would like to thank the John D. and Catherine T. MacArthur Foundation, Network on Preferences and Norms, for their generous financial support, which was indispensable to the completion of this research.en
dc.description.degreePh. D.en
dc.identifier.otheretd-11132002-153837en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-11132002-153837/en
dc.identifier.urihttp://hdl.handle.net/10919/29558en
dc.publisherVirginia Techen
dc.relation.haspartrevisedmooredissertation.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectExperimental economicsen
dc.subjectRisk aversionen
dc.subjectAmbiguityen
dc.titleAn Investigation into the Demand for Service Contractsen
dc.typeDissertationen
thesis.degree.disciplineEconomicsen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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