Will your majesty marry me? The effect of royal weddings on the tourism industry

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dc.contributor.authorRaad, Jamesen
dc.contributor.authorSharma, Abhinaven
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-07-11T19:22:08Zen
dc.date.available2024-07-11T19:22:08Zen
dc.date.issued2021-04-01en
dc.description.abstractThis article fills a void in the literature by investigating the impacts of royal weddings—arguably the grandest and the most iconic of public ceremonies involving royals—on destination-level brands. The direct and short-term effects of royal families and indeed the direct effect of seminal events involving the royals on destination-level accommodations and tourism service providers are more somewhat obvious. However, the more intriguing question and the one which we are more concerned with is: do royal weddings leave a more enduring legacy on the local tourism industry? The engagement announcement and the wedding date produce significant positive increases in the valuation of the home country’s tourism firms. Important managerial implications are derived in line with the long-term impact of unique events on tourism firms’ performance and the transference of brand knowledge from the destination to the companies is effective.en
dc.description.versionAccepted versionen
dc.format.extent16 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 13548166211004361 (Article number)en
dc.identifier.doihttps://doi.org/10.1177/13548166211004361en
dc.identifier.eissn2044-0375en
dc.identifier.issn1354-8166en
dc.identifier.issue6en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120652en
dc.identifier.volume28en
dc.language.isoenen
dc.publisherSageen
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000635989500001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectdestination branden
dc.subjectevent tourismen
dc.subjectmarket valueen
dc.subjectroyal weddingen
dc.titleWill your majesty marry me? The effect of royal weddings on the tourism industryen
dc.title.serialTourism Economicsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2021-01-01en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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