How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Daniel Diosi seeks to offer a six-step explanation of how to successfully market one's hotel. He also includes helpful information on common mistakes and strategies that are unsuccessful for marketing your hotel as an unforgettable experience to your target market. This information comes at a key time. As people prepare to travel more regularly, again, hotel leadership has a unique opportunity to frame their hotel as the essential and unique experience that their target market needs as they reemerge from the pandemic and its restrictions. Alternatively, hotel leadership can solidify the great experiences that guests have had in the past as well as throughout the pandemic with their hotel.