How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

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Date
2021-09-14
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Journal ISSN
Volume Title
Publisher
Hospitality Net
Abstract

Daniel Diosi seeks to offer a six-step explanation of how to successfully market one's hotel. He also includes helpful information on common mistakes and strategies that are unsuccessful for marketing your hotel as an unforgettable experience to your target market. This information comes at a key time. As people prepare to travel more regularly, again, hotel leadership has a unique opportunity to frame their hotel as the essential and unique experience that their target market needs as they reemerge from the pandemic and its restrictions. Alternatively, hotel leadership can solidify the great experiences that guests have had in the past as well as throughout the pandemic with their hotel.

Description
Keywords
Daniel Diosi, Hotel Marketing, Hotel Sales, Brand Experience, Target Market, Positioning Statement
Citation