Measuring hotel channel mix: A DEA-BSC Model [Summary]
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Date
2019-02-22
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Virginia Tech
Abstract
In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.
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Keywords
hotel revenue management, hotel distribution channels, Balanced Scorecard, BSC, Data Envelopment Analysis