Measuring hotel channel mix: A DEA-BSC Model [Summary]

dc.contributor.authorNunes, Thaisen
dc.date.accessioned2019-02-22T20:11:11Zen
dc.date.available2019-02-22T20:11:11Zen
dc.date.issued2019-02-22en
dc.description.abstractIn this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/87753en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjecthotel revenue managementen
dc.subjecthotel distribution channelsen
dc.subjectBalanced Scorecarden
dc.subjectBSCen
dc.subjectData Envelopment Analysisen
dc.titleMeasuring hotel channel mix: A DEA-BSC Model [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten
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