Measuring hotel channel mix: A DEA-BSC Model [Summary]
dc.contributor.author | Nunes, Thais | en |
dc.date.accessioned | 2019-02-22T20:11:11Z | en |
dc.date.available | 2019-02-22T20:11:11Z | en |
dc.date.issued | 2019-02-22 | en |
dc.description.abstract | In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented. | en |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | http://hdl.handle.net/10919/87753 | en |
dc.language.iso | en_US | en |
dc.publisher | Virginia Tech | en |
dc.rights | Creative Commons Attribution 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
dc.subject | hotel revenue management | en |
dc.subject | hotel distribution channels | en |
dc.subject | Balanced Scorecard | en |
dc.subject | BSC | en |
dc.subject | Data Envelopment Analysis | en |
dc.title | Measuring hotel channel mix: A DEA-BSC Model [Summary] | en |
dc.type | Summary | en |
dc.type.dcmitype | Text | en |