Global standards vs. local realities – how to make it work in hospitality?

Amongst global sustainable hospitality experts there seem to be two co-existing, and sometimes contradictory, concepts for structuring sustainability agendas.On the one hand, there is an appeal to comply with and be guided by recognized global standards and certification schemes.On the other hand, sustainability agendas must address local realities. Can the hospitality industry combine meeting global standards and local realities at the same time?