The tourism effect of President Trump's participation on Twitter

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dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorSharma, Abhinaven
dc.contributor.authorShin, Seunghunen
dc.date.accessioned2024-07-11T13:41:17Zen
dc.date.available2024-07-11T13:41:17Zen
dc.date.issued2020-12-01en
dc.description.abstractThis research analyzes the effect of President Donald J. Trump's participation on Twitter on the performance of the United States as a tourism destination as reflected in the market value of tourism the country's tourism industry. Based on the effects that brand associations have on brand image and brand knowledge, this research proposes a conceptual model whereby a destination's association with a public figure might lead this personality's participation in social media to have an effect—derived from the resulting social media sentiment—on consumers' destination's brand knowledge and, consequently, on the incoming flow of travelers to the destination and on the tourism market value. The empirical application carried out on the tweets that the President of the United States posted over more than 150,000 trading minutes shows that the participation of public personalities in social media can have repercussions on the market value of their country's tourism industry.en
dc.description.versionAccepted versionen
dc.format.extent8 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 104133 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2020.104133en
dc.identifier.eissn1879-3193en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120643en
dc.identifier.volume81en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000550153800004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectBrand knowledgeen
dc.subjectDestination imageen
dc.subjectMarket valueen
dc.subjectSocial mediaen
dc.subjectTwitteren
dc.titleThe tourism effect of President Trump's participation on Twitteren
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2020-04-27en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen
pubs.organisational-group/Virginia Tech/Graduate studentsen
pubs.organisational-group/Virginia Tech/Graduate students/Doctoral studentsen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB doctoral studentsen

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