How to disrupt the growth in OTA bookings
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Date
2014-11
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Publisher
Hotel News Now
Abstract
Just last month HNN reported on a panel discussion at the Revenue Strategy Summit in New York City, saying that “the hotel industry has the highest costs of customer acquisition in the travel space.”
Yet, online-travel-agency bookings continue to increase dramatically. For instance, Expedia reported third-quarter earnings that topped analyst estimates due to strong hotel bookings that boosted the company’s profit by more than 50% from the year-earlier quarter, according to Reuters.
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Keywords
online travel agency, OTA, Booking, increase direct booking