How to disrupt the growth in OTA bookings
| dc.contributor.author | Kennedy, Doug | en |
| dc.date.accessioned | 2017-11-25T07:13:03Z | en |
| dc.date.available | 2017-11-25T07:13:03Z | en |
| dc.date.issued | 2014-11 | en |
| dc.description.abstract | Just last month HNN reported on a panel discussion at the Revenue Strategy Summit in New York City, saying that “the hotel industry has the highest costs of customer acquisition in the travel space.” Yet, online-travel-agency bookings continue to increase dramatically. For instance, Expedia reported third-quarter earnings that topped analyst estimates due to strong hotel bookings that boosted the company’s profit by more than 50% from the year-earlier quarter, according to Reuters. | en |
| dc.description.notes | 26 NOVEMBER 2014 7:05 AM | en |
| dc.identifier.uri | http://hdl.handle.net/10919/80483 | en |
| dc.identifier.url | http://hotelnewsnow.com/Articles/24500/How-to-disrupt-the-growth-in-OTA-bookings | en |
| dc.language.iso | en_US | en |
| dc.publisher | Hotel News Now | en |
| dc.rights | In Copyright | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject | online travel agency | en |
| dc.subject | OTA | en |
| dc.subject | Booking | en |
| dc.subject | increase direct booking | en |
| dc.title | How to disrupt the growth in OTA bookings | en |
| dc.type | Article | en |