Who benefits more from trade shows: Independent, franchised or chain-owned/managed hotels?
dc.contributor.author | Anguera-Torrell, Oriol | en |
dc.contributor.author | Nicolau, Juan Luis | en |
dc.date.accessioned | 2024-07-08T18:58:33Z | en |
dc.date.available | 2024-07-08T18:58:33Z | en |
dc.date.issued | 2023-10-01 | en |
dc.description.abstract | Large-scale events are opportunities for hotels to generate revenue. The literature has attested positive effects of events on hotel performance. However, while large-demand events are associated with room rate increases, hotel operation types may play a critical role in this “event-hotel performance” relationship. Drawing on the resource-based view theory, the chain value model and the theory of strategic groups, we hypothesize that independent and franchised hotels outperform chain-owned/managed hotels when events are held. The empirical application on over 950,000 observations between 2014 and 2019 shows that while chain-owned/managed hotels generally outperform independent and franchised hotels, this situation reverses in the presence of events. This result extends the resource-based view theory and the value chain model by including the short/long-term and corporate/property paradigm in the hotel industry. | en |
dc.description.version | Accepted version | en |
dc.format.extent | 10 page(s) | en |
dc.format.mimetype | application/pdf | en |
dc.identifier | ARTN 104770 (Article number) | en |
dc.identifier.doi | https://doi.org/10.1016/j.tourman.2023.104770 | en |
dc.identifier.eissn | 0261-5177 | en |
dc.identifier.issn | 0261-5177 | en |
dc.identifier.orcid | Nicolau Gonzalbez, Juan [0000-0003-0048-2823] | en |
dc.identifier.uri | https://hdl.handle.net/10919/120601 | en |
dc.identifier.volume | 98 | en |
dc.language.iso | en | en |
dc.publisher | Elsevier | en |
dc.rights | Creative Commons Attribution 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
dc.subject | Trade shows | en |
dc.subject | Events | en |
dc.subject | Independent | en |
dc.subject | Franchised | en |
dc.subject | Chain | en |
dc.subject | Performance | en |
dc.title | Who benefits more from trade shows: Independent, franchised or chain-owned/managed hotels? | en |
dc.title.serial | Tourism Management | en |
dc.type | Article - Refereed | en |
dc.type.dcmitype | Text | en |
dc.type.other | Article | en |
dcterms.dateAccepted | 2023-04-06 | en |
pubs.organisational-group | /Virginia Tech | en |
pubs.organisational-group | /Virginia Tech/Pamplin College of Business | en |
pubs.organisational-group | /Virginia Tech/Pamplin College of Business/Hospitality and Tourism Management | en |
pubs.organisational-group | /Virginia Tech/All T&R Faculty | en |
pubs.organisational-group | /Virginia Tech/Pamplin College of Business/PCOB T&R Faculty | en |