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Who benefits more from trade shows: Independent, franchised or chain-owned/managed hotels?

dc.contributor.authorAnguera-Torrell, Oriolen
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-07-08T18:58:33Zen
dc.date.available2024-07-08T18:58:33Zen
dc.date.issued2023-10-01en
dc.description.abstractLarge-scale events are opportunities for hotels to generate revenue. The literature has attested positive effects of events on hotel performance. However, while large-demand events are associated with room rate increases, hotel operation types may play a critical role in this “event-hotel performance” relationship. Drawing on the resource-based view theory, the chain value model and the theory of strategic groups, we hypothesize that independent and franchised hotels outperform chain-owned/managed hotels when events are held. The empirical application on over 950,000 observations between 2014 and 2019 shows that while chain-owned/managed hotels generally outperform independent and franchised hotels, this situation reverses in the presence of events. This result extends the resource-based view theory and the value chain model by including the short/long-term and corporate/property paradigm in the hotel industry.en
dc.description.versionAccepted versionen
dc.format.extent10 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 104770 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2023.104770en
dc.identifier.eissn0261-5177en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120601en
dc.identifier.volume98en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectTrade showsen
dc.subjectEventsen
dc.subjectIndependenten
dc.subjectFranchiseden
dc.subjectChainen
dc.subjectPerformanceen
dc.titleWho benefits more from trade shows: Independent, franchised or chain-owned/managed hotels?en
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2023-04-06en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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