Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry

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dc.contributor.authorPunpugdee, Nuttaponen
dc.contributor.committeechairOlsen, Michael D.en
dc.contributor.committeememberSchmelzer, Claire D.en
dc.contributor.committeememberBadinelli, Ralph D.en
dc.contributor.committeememberConnolly, Daniel J.en
dc.contributor.committeememberMurrmann, Suzanne K.en
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2014-03-14T20:15:00Zen
dc.date.adate2005-08-18en
dc.date.available2014-03-14T20:15:00Zen
dc.date.issued2005-06-29en
dc.date.rdate2006-08-18en
dc.date.sdate2005-08-10en
dc.description.abstractSafety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by the multinational hotel community, safety and security provide an excellent opportunity for industry professionals and academic researchers to improve the value creation of multinational hotel firms. A research need is more urgent in the upscale sector of the industry, and thus, an upscale brand of multinational hotel firm was selected for this study. This case study investigated how a multinational hotel firm developed a process of valuing its investments in safety and security for its properties under an upscale brand. This European hotel firm operates in twenty countries with a variety of business climates. The differences in the remote environments, namely the political, economic, socio-cultural, technological, and ecological environments, presented a great opportunity to gather different views regarding safety and security investments from hotel managers. The dimensions of hotel safety and security were identified by management teams running the firm's hotels to provide scope for decision-making. With this scope, the management teams continued to develop a framework for assessing the value generated from investments in safety and security by identifying the components of an investment decision-making model. A framework as a result of this exploratory study is suggested for future research where causality can be specified and a descriptive decision-making model can be built.en
dc.description.degreePh. D.en
dc.identifier.otheretd-08102005-161746en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08102005-161746/en
dc.identifier.urihttp://hdl.handle.net/10919/28598en
dc.publisherVirginia Techen
dc.relation.haspartNPunpugdee2005.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjecthospitalityen
dc.subjectsecurityen
dc.subjecthotelen
dc.subjectintangiblesen
dc.subjectsafetyen
dc.subjectinvestmenten
dc.subjectstrategic managementen
dc.subjectco-alignment modelen
dc.subjectstrategyen
dc.titleInvestigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industryen
dc.typeDissertationen
thesis.degree.disciplineHospitality and Tourism Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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Theses and Dissertations, Hospitality and Tourism Management (HTM)