Branded Marketing and Media Campaigns to Support a Healthy Diet in the United States, 1999-2016: Insights to Inform the Partnership for a Healthier America’s Fruits & Veggies (FNV) Campaign

Introduction

Obesity and diet-related non-communicable diseases (NCD) are serious public health challenges that have created an enormous financial burden on the United States (U.S) health care system.

The United States spends an estimated $190 billion annually on obesity-related costs, representing about 20 percent of all medical spending. Childhood obesity is responsible for more than $14 billion dollars in direct medical costs...