The incidence of environmental status signaling on three hospitality and tourism green products: A scenario-based quasi-experimental analysis

dc.contributor.authorRahman, Imranen
dc.contributor.authorChen, Hanen
dc.contributor.authorBernard, Shanielen
dc.date.accessioned2024-07-09T13:52:56Zen
dc.date.available2024-07-09T13:52:56Zen
dc.date.issued2023-03-01en
dc.description.abstractThis study examined whether environmental status signaling (ESS) applied to purchase situations involving three environmental products in hospitality and tourism: an environment-friendly car, an organically-produced wine, and a green hotel. Findings from three scenario-based quasi-experimental studies suggested that ESS differed across the type of green product and the consumption setting. When status motive was high, consumers would purchase the environment-friendly car over its more-luxurious conventional counterpart across all consumption settings. Higher purchase intention was also found for the more luxurious hotel over the environment-friendly hotel and for the organically-produced wine over the better-rated conventional wine in private settings. These effects disappeared in the public setting. Moreover, ESS was independent of whether green products were priced equal or more. Recommendations on how to promote the personal benefits of green products and improve performance, design, and packaging of the green products were provided to practitioners in the hospitality and tourism industry.en
dc.description.versionAccepted versionen
dc.format.extent12 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 101076 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tmp.2023.101076en
dc.identifier.eissn2211-9744en
dc.identifier.issn2211-9736en
dc.identifier.orcidBernard Simpson, Shaniel [0000-0003-0849-1169]en
dc.identifier.urihttps://hdl.handle.net/10919/120611en
dc.identifier.volume46en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectEnvironmental status signalingen
dc.subjectGreen signalingen
dc.subjectGreen hotelen
dc.subjectEnvironment-friendly Caren
dc.subjectOrganic wineen
dc.titleThe incidence of environmental status signaling on three hospitality and tourism green products: A scenario-based quasi-experimental analysisen
dc.title.serialTourism Management Perspectivesen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2023-01-23en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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