Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price [Summary]
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TR Number
Date
2017-04
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Volume Title
Publisher
Virginia Tech
Abstract
Understanding the determinants of consumers’ willingness to pay (WTP) is an important challenge especially for practitioners. This study evaluates the effect of external information and internal information on consumers’ WTP for an accommodation.
Description
Keywords
Online reviews, Willingness to pay, Internal reference price, eWOM valence, eWOM volume, Dynamic pricing