Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price [Summary]

dc.contributor.authorNieto-García, Martaen
dc.contributor.authorMuñoz-Gallego, Pabloen
dc.contributor.authorGonzález-Benito, Oscaren
dc.date.accessioned2018-10-05T20:05:10Zen
dc.date.available2018-10-05T20:05:10Zen
dc.date.issued2017-04en
dc.description.abstractUnderstanding the determinants of consumers’ willingness to pay (WTP) is an important challenge especially for practitioners. This study evaluates the effect of external information and internal information on consumers’ WTP for an accommodation.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/85249en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectOnline reviewsen
dc.subjectWillingness to payen
dc.subjectInternal reference priceen
dc.subjecteWOM valenceen
dc.subjecteWOM volumeen
dc.subjectDynamic pricingen
dc.titleTourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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